Strategies for global, local, and emerging markets

There are five key pieces to the global appeals test to determine whether any product or service will be welcomed by foreign audiences. The 5 As include:
Applicability, Accessibility, Adaptability, Acceptability, Affordability.

Our Strategies

The Management of GADSOME has considered these global strategies, to enable a seamless launch all our products and services into the international market space.



The first test is to check whether the product, service, or program is applicable to audiences in other countries. Does the content apply? Is it relevant? Do laws permit it? Are the customs in the country open to it? The applicability test considers laws, customs, and traditions in other countries when deciding what products and services to select and where to expand.



The second global appeals test is to check whether the product or service is accessible in other countries.



The ultimate test of global appeal is whether a product or service is suitable for adaptation. Translation and localization are common forms of adaptation to a foreign market.



The next test is whether the product or service is acceptable from a cultural standpoint. Are there any values or social norms that would make it unacceptable or culturally offensive? Acceptability is an often-missed aspect that can create tremendous costs and lasting reputational damage when left unchecked, so, we, at GADSOME will review and carry out the necessary due diligence as to the acceptability of our farm produce to our targeted international market.



A product will not meet the global appeals test unless the price point is considered affordable in target countries. Affordability is also affected by foreign exchange rates, so we will carry out extensive analysis on the pricing of our products, to ensure affordability.

Innovation Strategies

Turning Ideas into Reality

At GADSOME, we acknowledge that businesses across every sector regularly strive towards creating a more innovative workplace due to the ever-growing demands of consumers and the rapid technological developments that remap the way industries need to operate.

We are therefore not relenting efforts in strengthening our innovative strategies, to remain competitive in the agriculture and energy sector in Nigeria and in the international market. One of such innovative strategies is a cost-effective model in operating greenhouse farming and greenhouse gas (GHG) such as carbon dioxide (CO2), Methane (CH4), Nitrous Oxide (N2O) and industrial gases.